Usage-only pricing.
No seat fees. No fixed fees.
We believe the future of customer experience is AI-first, and our pricing reflects that conviction. You only pay when Claro AI resolves a conversation. Human-only resolutions with no AI involvement are never charged.
A resolution is counted when there's no customer response for 24 hours.
Starter
200 free resolutions
Then upgrades to Pro
Pro
Billed from resolution #1
Max
Billed from resolution #1
See how much you'll save
Estimate your 3-year savings with Claro AI handling your support conversations.
Based on a 70% AI resolution rate, ramping to 85% by year 3.
Claro will save you
$232,650
Return on Investment
471%
| Before | Yr 1 (70%) | 3-Yr Total | |
|---|---|---|---|
| Employees | $120,000 | $36,000 | $78,000 |
| Claro | — | $14,700 | $49,350 |
| FTEs Freed | — | 2.1 | 2.6 |
| Savings | — | $69,300 | $232,650 |
Compare plans
Every feature across Starter, Pro, and Max.
| Feature | Starter | Pro | Max |
|---|---|---|---|
| Core AI | |||
| Intent classification and routing | |||
| Brand voice AI replies | |||
| Order and customer lookups | |||
| Policy-based answers | |||
| AI draft generation | |||
| Multi-intent handling | |||
| Channels | |||
| Email (Gmail, Outlook) | |||
| Chat widget | |||
| Social (Instagram, WhatsApp, Messenger) | |||
| SMS (Twilio) | |||
| Actions | |||
| Execute refunds | |||
| Execute cancellations | |||
| Order edits (address, items) | |||
| Issue replacements | |||
| Apply discounts / credits | |||
| Subscription management | |||
| Workflows | |||
| Default action workflows (guardrail enforcement) | |||
| Workflow Builder (single-step) | |||
| Multi-step cross-tool workflows | |||
| Pre-built workflow templates | |||
| Workflow test mode | |||
| Workflow version history | |||
| Intelligence | |||
| Basic reasoning (Gemini Flash) | |||
| Advanced reasoning models | |||
| Image and file understanding | |||
| Memory across conversations | |||
| Abuse and fraud detection | |||
| Continuous learning from corrections | |||
| Integrations | |||
| Shopify | |||
| Email providers | |||
| 300+ integration catalog | |||
| Helpdesk imports (Zendesk, Gorgias, etc.) | |||
| Configuration & Security | |||
| Brand voice settings | |||
| Basic analytics | |||
| Advanced analytics | |||
| Action guardrails and thresholds | |||
| Shadow mode testing | |||
| Public API access | |||
| Audit logs | |||
| Team | |||
| Unlimited team members | |||
| Needs Review queue | |||
| Role-based access | |||
Join the waitlist
Be among the first to experience AI support that resolves tickets end-to-end with on-brand replies and real actions across your entire stack.